From Victoria’s Secret to the VS Collective: A Case Study of One of America’s Most Well-known Lingerie Brands

Deconstructing Victoria’s Secret’s meteoric rise, steady decline, and its most recent attempts at turning things around PLUS key learnings from their journey

A Victoria’s Secret Store | 2015 | Source: Wikipedia Commons

Victoria’s Secret’s has been quietly yet purposefully working in the background to shift gears and embrace a new direction…