Here’s Why You Should Use Peer-to-Peer Marketing for Your Business

The next wave of influencer marketing called peer-to-peer marketing is here to stay…

Irene Lopez
ILLUMINATION
Published in
6 min readJul 15, 2021

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Peer-to-peer marketing | Image by Joseph Mucira from Pixabay

Advertising brings in customers, but word-of-mouth brings in the best customers. — Jonah Berger

Peer-to-peer marketing, also called p2p marketing, is word-of-mouth marketing that…

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